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You Gotta Have Goals provides a simple yet powerful road map for goal achievement. Nobody gets out of bed in the morning with the intention to be a failure. Yet, so many people struggle to find a way to make their dreams a reality. In general people don’t climb mountains; people generally also don’t have formalised goals. You Gotta Have Goals uses a mountain, specifically Mount Kilimanjaro, as a metaphor for successful goal achievement. Conquering Uhuru, the highest peak on Kilimanjaro is the dream of many mountaineers and the journey snakes through five different eco-zones. Likewise, goal achievement also meanders through five stages leading to self-discovery, constant growth and ultimately, freedom to conquer new summits.